The computer design programs that come packaged with computers are not really designed to create graphics as large as a sign. They work great for small printed matter like letters or business cards, but here is what a tree graphic provided by one of our customers as "camera ready artwork" looked like when we get a little closer...see the problem? All of those pixels magnify as the graphic is made large enough for a sign...
The design programs we use allow us to design graphics that can be blown up to the size of buildings with no loss of resolution...and that, in a nutshell, is why we charge for graphic design. We take the ideas customers come up with, then convert those ideas into images that will look beautiful on the end product.
I always have a difficult time explaining this concept--it always sounds like a cop-out. But truly, for us to make the kind of sign our customers (and we) can be proud of, we have to do it "our" way. Customers tell us (or show us) what they are thinking of, then we can tell them how long it will take us to develop the artwork that will look good on an 8-1/2"x11" paper as well as a 4'x8' sign.
If customers can provide true "camera-ready" art for scanning, we can scan these images as vectors and make it work. Also, we can import eps and ai files as vectors (if they are truly vectors and not just raster images saved as eps and ai files). For more information on formats we can use, see our website at www.signdsign.com.
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